Founder & Advisor

Tena: Direct Capital Advisory

Clarity, Not Hype

I started in corporate, moved into remote work before it became the norm, and went on to work across startups, founder-led companies and my own businesses - in sales, funding, business development, partnerships, growth, strategy and consultancy.

For nearly three years, I worked inside a U.S.-based funding company where I helped generate millions in revenue, supported entrepreneurs in accessing millions more in business capital, and worked closely with founders on the strategy behind their growth - not just the funding itself.

Since then, I’ve helped people scale companies, rethink business models, sharpen sales and positioning, create partnership strategies, and make clearer decisions about where their money, time and energy should go.

I’ve also coached and advised 100+ entrepreneurs and professionals, while building businesses of my own and working internationally across Croatian, English and Spanish.

And one lesson has followed me through all of it:

You can give someone clarity, strategy and methodology - but if they don’t have the money to make money, too much of it stays theoretical.

The opposite is just as dangerous: money without clarity gets wasted.

That’s why my work today sits at the intersection of capital, clarity, strategy and growth - with integrity, sound judgment, and a very practical understanding of what it actually takes to execute.

$20M+ FUNDED | 100+ FUNDING CLIENTS | 100+ COACHED

MY CORE BELIEF

Money Should Create Freedom - Not Become Another Trap

Capital is powerful when it gives you more options, more ownership, and more room to move.

My job is not simply to help you access money. It’s to help you use it in a way that supports the business, the opportunity, and the life you’re actually trying to build.

Clarity first. Capital second. Growth with intention.